Month: September 2016

Punishment or Personal Responsibility?

I recently watched a documentary “(Dis) Honesty: The Truth About Lies” and realized we as market researchers, can increase the honest and accurate responses from our participants. The film suggests asking participants to recall the 10 commandments.  This simple exercise eliminated cheating in all participants regardless of religious belief or affiliation. Why don’t we add a moral question or statement of personal …

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