The Importance of Fraud Mitigation for Effective B2B Market Research

With the continued growth of online surveys, the issue of response fraud in B2B market research grows ever greater. In fact, Technavio has projected that the growth of the global online survey market is expected to accelerate at about 9% annually between 2020 and 2024. With a wide range reported from 15% up to 50% of online survey respondents estimated to be fraudulent today, the growth of the industry could compound this problem if it is not appropriately addressed.