I recently watched a documentary “(Dis) Honesty: The Truth About Lies” and realized we as market researchers, can increase the honest and accurate responses from our participants. The film

If your organization conducts business in the European Union, this information is imperative. The new EU-US Privacy Shield Certification replaces the Safe Harbor Agreement and

I am  grateful to be in an industry with people who generally love their job.  Of course, we all have parts of our jobs we

Description This is a virtual office position The Market Research Sales & Marketing Intern is responsible for achieving sales and/or profitability objectives, typically from new

This is a cautionary tale dear reader. In the current global economic climate, the pressure to cut costs is alarming.  Beware and resist the temptation.

Sometimes we get client requests that just are not possible.  Because our panels are located within the country of origin, we have knowledge of the

When conducting any market research, a key to success is keeping the participant interested enough to provide thoughtful responses.  As we know, our ability and

Defining ethics, “as rules and regulations that have been formed which allow an individual to work in accordance to moral principles,” and integrity, “as the

Conducting market research in Russia is becoming increasingly frequent.  With a population of 142+million, with the average household disposable income per person of $4000-$4500 per

If you’re looking for viable opportunities to conduct market research where few have ventured, consider Ghana. Large Population: Ghana has the a population of approximately

Mobile is continuing to mature as a viable and increasingly popular format for participating in online survey’s.  Adapting questions, length of study, and portability for

I’ve spoken to many a seasoned market research professional and there seems to be some confusion on what these terms mean and how they are

As market researchers, our very livelihoods depend on effective communication. Yet we often forgo the basic components required to be understood.  Being understood is critical to getting