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by Kim Bergman

To much to do, to much distraction, to little time; that’s become a mantra for us all.  Our frustrations and distraction levels keep pace with the continuing increase in demands for our attention; by the way, there is an ultimate boil over point for each of us.

Please allow me a moment to remind you of some basic things and be encouraged you to apply make them a habit again.

There are few things if initially gotten wrong, can be corrected.  That’s good news, isn’t it?

Secondly, writing effective screeners is more a process of collaboration and discussion than it is actual writing abilities. More good news, right?

If we agree on the above, I think we can agree that having a tried and true process of Writing effective screeners a foundational building block culminating in the research simply giving us more stuff or giving our clients what they need to make sound decisions.

An effective screener is a conversation between you, the researcher and the respondents

Writing good screener questions requires good questionnaire design skills

It’s important to talk with clients; ask relevant questions and listen, listen, listen, in order to find out what their real objectives of the study are.

Design screener questions to:

  • Be easy to understand
  • Straighforward to the respondent.  In other words, the question is worded in language that is unambiguous.
  • Ask qualifying questions at the beginning of the screener.
  • Be meaningful to the true research objectives
  • Weed out unqualified respondents quickly

Taking the time to pretest the effectiveness of each question saves time, frustration, and money.

Please let me know if you have ideas which will be helpful to share with others.

Kim Bergman
About Kim Bergman