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With the continued growth of online surveys, the issue of response fraud in B2B market research grows ever greater. In fact, Technavio has projected that the growth of the global online survey market is expected to accelerate at about 9% annually between 2020 and 2024. With a wide range reported from 15% up to 50% of online survey respondents estimated to be fraudulent today, the growth of the industry could compound this problem if it is not appropriately addressed.
This month, our blog features a new format. Angie Yarbrough, Principal and Co-founder of ad agency Stratistry interviewed the President of Worldwide Market Research, Kim Bergman. You’ll learn more about their discussion, Kim’s niche in the world of market research and how she ultimately defines success.
The true power of faith has become more and more obvious to me over the course of my life and my career. That’s because my faith is a big part of my identity and has a tremendous impact on how I interact with my coworkers, partners and clients. While spring is a time of renewal for everyone, for me, the recent celebration of Easter serves as an important reminder to continue to bring the hope and love of Christ to my job and the work I do at Worldwide Market Research.
Bogus respondents, bots and bad data: how to work with market research panel providers to avoid potential pitfalls
The importance of accurate surveys from market research panels can’t be overstated. Critical business decisions are made based on the data gleaned from online surveys, and if that data isn’t high quality, the decisions won’t be, either.
According to a recent article in Quirk’s, almost half of respondents in a typical online study using market research panels were found to be bogus. That’s right. With a simple 10-minute, easy-to-complete questionnaire, they deemed 46% of their responses unacceptable.
“May I have your attention, please?” Time management skills to help you stay focused in the days of WFH
As I sit down to focus on this blog, there are distractions everywhere. There are at least 25 unread emails in my inbox. Three un-listened-to voicemails. The dogs want to go out. Even my stomach is grumbling, starving for attention. There is literally no better time to talk about time management skills.
So, how can I stay focused and effective at running impeccable research projects despite all these challenges and daily distractions? Here, I share three tactics that I’ve found to work for me (and may work for you and your projects, too).
If your organization conducts business in the European Union, this information is imperative. The new EU-US Privacy Shield Certification replaces the Safe Harbor Agreement and
Description This is a virtual office position The Market Research Sales & Marketing Intern is responsible for achieving sales and/or profitability objectives, typically from new
Worldwide Market Research, Inc.., (Worldwide MR) announced today the addition of a new service, specialty panel building and management. Small and mid-sized business, scientific, and
Defining ethics, “as rules and regulations that have been formed which allow an individual to work in accordance to moral principles,” and integrity, “as the
Conducting market research in Russia is becoming increasingly frequent. With a population of 142+million, with the average household disposable income per person of $4000-$4500 per
If you’re looking for viable opportunities to conduct market research where few have ventured, consider Ghana. Large Population: Ghana has the a population of approximately
Mobile is continuing to mature as a viable and increasingly popular format for participating in online survey’s. Adapting questions, length of study, and portability for
As market researchers, our very livelihoods depend on effective communication. Yet we often forgo the basic components required to be understood. Being understood is critical to getting