Month: February 2015

Reasons for Market Research in Ghana (Republic of Ghana)

If you’re looking for viable opportunities to conduct market research where few have ventured, consider Ghana. Large Population: Ghana has the a population of approximately 27 million and growing, the 48th world’s largest country population. Growing Per Capita Income – Per capita income has increased year over year for more than 15 years.  From 2006-2014 …

Reasons for Market Research in Ghana (Republic of Ghana) Read More »

Free Internet Access Increasing in Developing Countries

Mobile is continuing to mature as a viable and increasingly popular format for participating in online survey’s.  Adapting questions, length of study, and portability for  the needs of mobile respondents is quickly coming of age.   Growing rapidly is Internet.org by Facebook –  Over 85% of the world’s population lives in areas with existing cellular …

Free Internet Access Increasing in Developing Countries Read More »

Email Communication – it’s more than a two way street

As market researchers, our very livelihoods depend on effective communication. Yet we often forgo the basic components required to be understood.  Being understood is critical to getting what we need. Much of where/how we communicate with one another is via email – Uh-oh!!!  We’ve removed the major factor in effective communication – the visual, nonverbal stuff we’ve all been taught to pay attention …

Email Communication – it’s more than a two way street Read More »