If you’re looking for viable opportunities to conduct market research where few have ventured, consider Ghana. Large Population: Ghana has the a population of approximately 27 million and growing, the 48th world’s largest country population. Growing Per Capita Income – Per capita income has increased year over year for more than 15 years. From 2006-2014 …
Reasons for Market Research in Ghana (Republic of Ghana) Read More »
Mobile is continuing to mature as a viable and increasingly popular format for participating in online survey’s. Adapting questions, length of study, and portability for the needs of mobile respondents is quickly coming of age. Growing rapidly is Internet.org by Facebook – Over 85% of the world’s population lives in areas with existing cellular …
Free Internet Access Increasing in Developing Countries Read More »
I’ve spoken to many a seasoned market research professional and there seems to be some confusion on what these terms mean and how they are applied. My attempt here is to simplify the definition and application of data science and analytics for the benefit of market researchers. Analytics is the discovery and communication of meaningful …
As market researchers, our very livelihoods depend on effective communication. Yet we often forgo the basic components required to be understood. Being understood is critical to getting what we need. Much of where/how we communicate with one another is via email – Uh-oh!!! We’ve removed the major factor in effective communication – the visual, nonverbal stuff we’ve all been taught to pay attention …
Email Communication – it’s more than a two way street Read More »
As we’re aware, the volume of things to attract our attention is ever increasing. This is true for almost everybody on the globe. We’ve created a “throw away” world. Nothing material is meant to stand the test of time. From the clothes we wear, the containers of the food we eat, technology, you can add …
