This is a cautionary tale dear reader. In the current global economic climate, the pressure to cut costs is alarming. Beware and resist the temptation. The consequences aren’t worth it. Over the past couple of years, I’ve noticed an increase in the number of new panelist companies offering their services as “low cost”. Low cost for …
Worldwide Market Research, Inc.., (Worldwide MR) announced today the addition of a new service, specialty panel building and management. Small and mid-sized business, scientific, and research associations have had few cost-effective choices in reaching their audiences for market research. Working with a team of partners, Worldwide MR has developed feasible solution to build and manage …
announcing specialty panel building and management Read More »
Sometimes we get client requests that just are not possible. Because our panels are located within the country of origin, we have knowledge of the subtle differences in customs, ideas and social behavior. Here are some real examples: Asking women in Saudi Arabia about their driving habits – it’s illegal for women to drive in …
When conducting any market research, a key to success is keeping the participant interested enough to provide thoughtful responses. As we know, our ability and desire to focus on any given task at any given time is limited. How do we keep their attention AND get the responses we need? Following are some of the …
Defining ethics, “as rules and regulations that have been formed which allow an individual to work in accordance to moral principles,” and integrity, “as the quality of being honest and fair,”; which is the most sustainable, assuming a lasting moral principle has positive impact on the success of our business? It depends. It depends on …
Ethics and/or Integrity – A Sustainable and Profitable Business Model? Depends. Read More »
Conducting market research in Russia is becoming increasingly frequent. With a population of 142+million, with the average household disposable income per person of $4000-$4500 per year, there is reason for market research. Having said that, there are demographic nuances to consider when deciding the Russian Federation is right for your market research – 94% of people between …
Online Market Research in Russia, things to consider Read More »
If you’re looking for viable opportunities to conduct market research where few have ventured, consider Ghana. Large Population: Ghana has the a population of approximately 27 million and growing, the 48th world’s largest country population. Growing Per Capita Income – Per capita income has increased year over year for more than 15 years. From 2006-2014 …
Reasons for Market Research in Ghana (Republic of Ghana) Read More »
Mobile is continuing to mature as a viable and increasingly popular format for participating in online survey’s. Adapting questions, length of study, and portability for the needs of mobile respondents is quickly coming of age. Growing rapidly is Internet.org by Facebook – Over 85% of the world’s population lives in areas with existing cellular …
Free Internet Access Increasing in Developing Countries Read More »
I’ve spoken to many a seasoned market research professional and there seems to be some confusion on what these terms mean and how they are applied. My attempt here is to simplify the definition and application of data science and analytics for the benefit of market researchers. Analytics is the discovery and communication of meaningful …
As market researchers, our very livelihoods depend on effective communication. Yet we often forgo the basic components required to be understood. Being understood is critical to getting what we need. Much of where/how we communicate with one another is via email – Uh-oh!!! We’ve removed the major factor in effective communication – the visual, nonverbal stuff we’ve all been taught to pay attention …
Email Communication – it’s more than a two way street Read More »
