I recently watched a documentary “(Dis) Honesty: The Truth About Lies” and realized we as market researchers, can increase the honest and accurate responses from our participants. The film suggests asking participants to recall the 10 commandments. This simple exercise eliminated cheating in all participants regardless of religious belief or affiliation. Why don’t we add a moral question or statement of personal …
If your organization conducts business in the European Union, this information is imperative. The new EU-US Privacy Shield Certification replaces the Safe Harbor Agreement and is awarded by the US Department of Commerce. Did you know that if you hire a data collection agency that does not conform to the rules and regulations from each …
EU-US Privacy Shield Certification; We Must Comply Read More »
I am grateful to be in an industry with people who generally love their job. Of course, we all have parts of our jobs we don’t like but overall it’s obvious to me that the vast majority of market researchers like what they do. The loyalty of people who enter market research and stay in …
Description This is a virtual office position The Market Research Sales & Marketing Intern is responsible for achieving sales and/or profitability objectives, typically from new accounts. In meeting their objectives, the Sales & Marketing Intern will develop, research, and execute a plan for acquiring new business and growing and deepening relationships with existing clients. Training …
Worldwide Market Research, Inc., is looking for a Sales & Marketing Intern. Read More »
This is a cautionary tale dear reader. In the current global economic climate, the pressure to cut costs is alarming. Beware and resist the temptation. The consequences aren’t worth it. Over the past couple of years, I’ve noticed an increase in the number of new panelist companies offering their services as “low cost”. Low cost for …
Worldwide Market Research, Inc.., (Worldwide MR) announced today the addition of a new service, specialty panel building and management. Small and mid-sized business, scientific, and research associations have had few cost-effective choices in reaching their audiences for market research. Working with a team of partners, Worldwide MR has developed feasible solution to build and manage …
announcing specialty panel building and management Read More »
Sometimes we get client requests that just are not possible. Because our panels are located within the country of origin, we have knowledge of the subtle differences in customs, ideas and social behavior. Here are some real examples: Asking women in Saudi Arabia about their driving habits – it’s illegal for women to drive in …
When conducting any market research, a key to success is keeping the participant interested enough to provide thoughtful responses. As we know, our ability and desire to focus on any given task at any given time is limited. How do we keep their attention AND get the responses we need? Following are some of the …
Defining ethics, “as rules and regulations that have been formed which allow an individual to work in accordance to moral principles,” and integrity, “as the quality of being honest and fair,”; which is the most sustainable, assuming a lasting moral principle has positive impact on the success of our business? It depends. It depends on …
Ethics and/or Integrity – A Sustainable and Profitable Business Model? Depends. Read More »
Conducting market research in Russia is becoming increasingly frequent. With a population of 142+million, with the average household disposable income per person of $4000-$4500 per year, there is reason for market research. Having said that, there are demographic nuances to consider when deciding the Russian Federation is right for your market research – 94% of people between …
Online Market Research in Russia, things to consider Read More »
